Portfolio · Case study
A Santa Claus who reaches the phone.
Mobile applications for Android and iOS through which Santa Claus contacts children during the Christmas season. Over 30 screens lead the client from registration, through ordering and payment, to receiving a personalized video.
Android · iOS · 30+ screens · Personalized video
Client
Letters from Santa
Platforms
Android · iOS
Scale
30+ screens
Industry
E-commerce · Personalized video
Features
An app that holds your hand.
Every feature shortens the client’s path to a ready gift - from the first login to receiving a personalized video.
Accounts
Accounts and logging in
Registration, logging in - including via Facebook - and full account management. The client returns to the app without reconfiguration, and their data and order history are always at hand.
Orders
Orders and mobile payments
The client orders products, uses discount codes and pays directly in the app - via Google Pay or Apple Pay, without leaving it. The whole purchase process closes in a few taps.
Video
Uploading photos and receiving the video
The client uploads photos and, once the personalized video is generated, downloads it straight to the phone. The built-in player plays the message from Santa Claus - the gift reaches the child within seconds.
Notifications
Push notifications
The app informs the client about the generated video - so the gift reaches the child at the right moment without checking the app. The notification works like a digital letter under the tree.
Sharing
Sharing and contact
Integration with system content sharing, a contact form and app rating in the stores - a full communication loop with the client that builds trust and encourages referrals.
Tools
In-app photo editing
Built-in tools for cropping and rotating uploaded photos - the client prepares the material without reaching for extra apps. Fewer steps, fewer drop-offs, better quality of the delivered material.
Architecture
Screen map
Over 30 screens mean hundreds of design decisions. Before we started coding, we organised them in a screen map - a complete diagram of connections between the app’s views. Thanks to that, every variant of the client’s path was under control and the team worked on a common, clear plan.
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